Premium lures designed for the most demanding anglers. Master the water with NUOCDSZ innovation.
Scientifically tuned vibration and photorealistic finishes.
Deep diving jerkbait with magnetic weight-transfer system.
High-pitch splashing action for aggressive topwater strikes.
Square-bill design for deflection off heavy cover and rocks.
Our lures are CFD tested to ensure perfectly stable swimming action at any retrieval speed.
Advanced 7-layer coating that mimics the natural light refraction of prey fish scales.
Chemically sharpened, corrosion-resistant hooks that guarantee solid hook-sets.
Founded in 2018, NUOCDSZ began with a simple frustration: mass-produced lures that didn't swim true. We combined aerospace engineering principles with decades of tournament fishing experience to create something different. Every NUOCDSZ lure is hand-tuned and tank-tested at our facility before it ever reaches your tackle box.
Subscribe to get early access to limited edition drops, pro-tips, and exclusive discounts.